rhetorical leadership

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    Study on Rhetorical Leadership in Communicating Change in Business Environments

    Description Situations involving change usually are conflicted and confusing, requiring effective business leaders to employ rhetoric to make sense of their preferred course of action in a way that also makes sense "to the led." Internal and external stakeholders (e.g., customers, employees...
    • Gyaan Raja
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    • business environments cheap communicating change dim free leadership in communicating management paradise pdf pgdfm pgdfmp pgdhrm pgdim pgdmm pgdom pgfm raw material management rhetorical leadership study material
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    • Forum: Communication and Rhetoric
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    Study on Rhetorical Leadership in Communicating Change in Business Environments

    Description Situations involving change usually are conflicted and confusing, requiring effective business leaders to employ rhetoric to make sense of their preferred course of action in a way that also makes sense “to the led.” Proceedings of the 2007 Association for Business Communication...
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