relation marketing

Description The present paper is concerned with classification of ‘intangibles’and what classification theory can teach us about a ‘good classification’. The present study led to three conclusions about the classification of intangibles. One is that the value of classification lies in its...

Description Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction. Consumer Behaviour Concepts and Applications To consider ? ? ? influences on consumer buying processes...