red bull

Description The Red Bull Racing Formula One team was created in 2004 when Red Bull bought the Jaguar Racing team and achieved its first podium in Monaco in 2006. During 2006 there was investment in new staff and new equipment, while a key appointment was made, in the form of renowned designer...

Description The privately-owned Austrian company Red Bull’s core business is energy drinks. Dietrich Mateschitz and Chaleo Yoovidhya each owned a 49% stake prior to 2012 when Mr Yoovidhya passed away. Mr Yoovidhya’s son Chalerm holds the emaining 2%. While Mr Yoovidhya was alive he acted as a...

Description In 2004, Red Bull found itself at a crossroad, challenged with defending its 70% worldwide market share of the €2.5 billion energy drinks category that it had pioneered. The company was facing a maturing market and an onslaught of competitive brands, some of them promoted by beverage...