rationale

Description In this contribution we question the assumption that guidelines on branding, developed for multinational firms, can be equally applied to new ventures and young SME. We investigate the specificity of brand development issues for recently created companies, that typically have unique...

An investor, if he anticipates fall in the price of some stock, has the following alternatives: 1. Sell the stock short, i.e. enter a sales transaction without owning the stock. In the event of a fall in the stock price, he can buy the stock at a lower price and can deliver the stock sold to...

There are broadly three reasons why an investor could buy a call option instead of buying the stock outright. These are as follows: 1. Return on Investment An investor anticipates that a stock is shortly going to appreciate from Rs. 300 to Rs. 400 per share and buying 100 shares of the stock...