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    Mapping segments accessing user generated content and website applications in a joint

    Description The relevant literature suggests that website designers should consider the needs of their target groups. This study aims to show the importance of certain website content/applications as perceived by specific user segments, and reveal a posteriori segments based on motivational...
    • jasminepvk
    • Thread
    • content analysis internet rasch segmentation topology-representing networks user-generated content website design
    • Replies: 0
    • Forum: Business Intelligence
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