qualitative study

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    Qualitative Study of Mall Shopping Behaviors of Mature Consumers

    Description This study employed 30 in-depth interviews to understand the mature consumers' mall experience. Overall, the respondents in our study generally had favorable perceptions of shopping malls in terms of product selection, convenience, and opportunities for social interaction...
    • riteshmaratha
    • Thread
    • behaviors consumers behaviors mall shopping mature consumers qualitative study shopping behaviors
    • Replies: 0
    • Forum: Consumer Behaviour
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