qualitative research

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    A study of a service brand process in a cruise context

    Description The purpose of the paper is to examine the service branding process of the historic tourist attraction, the Norwegian Coastal Voyage (Hurtigruten). International Journal of Culture, Tourism and Hospitality Research A study of a service brand process in a cruise context: the...
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    A green drought the challenge of mentoring for Australian accounting academics

    Description The purpose of this paper is to expose the impact of the shortage of senior academics, particularly professors, in Australian accounting schools, to relate the way one school addressed this shortage through a mentoring scheme, and to challenge existing institutional arrangements...
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    Study Report on Qualitative Research on Managers Awareness of Total Quality Management

    Description This study addresses managers’ awareness and familiarity with Total Quality Management (TQM). Eighteen semi-structured, in-depth interviews were conducted with managers working in a variety of service organizations in Greece The Qualitative Report Volume 12 Number 1 March 2007...
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    Importance of Research

    Description Importance of Research : Quantitative Research, Qualitative Research, Secondary Research, Primary Research By Kerry Bond • Quantitative research is asking people for their own opinions on something but in a structured way. The research has to be structured so that you can produce...
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    Research Report on Qualitative Analysis for Maintenance Process Assessment

    Description Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative Analysis for Maintenance Process Assessment Lionel Briand CRIM Montréal, Québec, Canada...
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    Project on Qualitative Research of the Bank Sector

    Description Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Kristianstad University Department of Business Studies Bachelor of Science in International Business...
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