pyramid of effects

  1. S

    Inverted pyramid of communication effects

    90% awareness----------------------- Amongst the target segment 2. 70% knowledge / comprehension--Create interest in the brand among 70% 3. 40% ------- create positive feelings about the brand amongst 40% 4. 25% preference ---------------------- and preference among 25% 5. 20%...
    • sunandaC
    • Thread
    • communication communication pyramid effective communication effects inverted inverted pyramid pyramid pyramid of communication pyramid of effects target segment
    • Replies: 4
    • Forum: Effective Methods Of Communication (EC).
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