Description
There is increasing evidence from scanner data that branded foods in the grocery retailing sector contain a substantial amount of price rigidity. One of the many alternative explanations for price rigidity is the existence of psychological pricing points.
PSYCHOLOGICAL...
common technique
cost-plus pricing
markup amount
odd prices
practice of discounting
pricing technique
project
project on reliance
project on retail
psychologicalprices
relaince retail
reliance
retail
retail industry
retail pricing
sale price
senior citizens
transfer mechanism
common technique
cost-plus pricing
india
marketing
marketing in india
markup amount
odd prices
practice of discounting
pricing technique
problems
problems in retail
project
project on reliance
project on retail
psychologicalprices
relaince retail
reliance
retail
retail industry
retail management
retail marketing
retail pricing
sale price
senior citizens
transfer mechanism