psychographics

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    Who are the culinary tourists An observation at a food and wine festival

    Description The purpose of this paper is to provide psychographic and demographic profiles of people interested in culinary tourism. International Journal of Culture, Tourism and Hospitality Research Who are the culinary tourists? An observation at a food and wine festival Eunmi Sohn J ingxue...
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    Consumer psycho-graphics

    Consumer psycho-graphics Psychographics is commonly known as study of ‘lifestyle’ of consumers. It plays an important part in consumer behaviour and helps in the promotion of those products and services which are related to items of personal care, fashion, automobiles, telephonic services, etc...
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