promotional mix

Description This paper aim at study strategic influence of promotional mix on organisation sale turnover in manufacturing organisation. The research data were gathered through the use of secondary data and primary data, secondary data included 6years annual report comprising the sales turnover...

Description It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as “promotion”. 2011 343 STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON...

Description A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Product Life Cycle(PLC) Introduction • The theory of a product life cycle was first introduced in the 1950s to explain the...

Description Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed...

Description Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) PROJECT REPORT ON SALES PROMOTION TABLE OF CONTENTS LIST...

Description Case Studies on Promotional Mix of Insurance Products and Its Importance on The Growth of The Company, The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is...

Description Insurance is the equitable transfer of the risk of a loss, from one entity to another in exchange for payment. It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. A Report for Promotional Mix of Insurance Products In some sense...

Description Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor., Personal selling - A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation., Sales promotion...