Description
All the marketing strategies are based on right mix of 4Ps, only those can be ahead which has the right marketing strategies
because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited
is presently considered as the...
Description
Marketing plan for a product based on the characteristics of the target market, market share objectives, desired product positioning within the market, and profit objectives.
Advanced Manufacturing Summit SAP Manufacturing Execution
Product Strategy and Roadmap
September 17, 2009...
Description
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
CHALLENGES IN GLOBAL MARKETING Abstract: Globalization is no longer an abstraction...
Organizing Customer Needs
Once customer needs are gathered, they then have to be organized. The mass of interview notes, requirements documents, market research, and customer data needs to be distilled into a handful of statements that express key customer needs. Affinity diagramming is a useful...
Product research acts as an insurance against risk of obsolescence of existing products of the company.
In addition, product research is needed in order to develop new products which will have good demand over a long period.
In short, the following points suggest/justify the need of product...