product innovation

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    Marketing Study on Impact of Product Innovation on Sales Volumes of Consumer Goods

    Description Product innovation is the creation and subsequent introduction of a good or service that is either new, or improved on previous goods or services. This is broader than the normally accepted definition of innovation to include invention of new products which, in this context, are...
    • nityaaroma
    • Thread
    • consumer goods innovation product product innovation
    • Replies: 0
    • Forum: Others
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    Innovative & attractive packaging:by Cadbury

    Innovative & attractive packaging:by Cadbury o In the years that followed, Cadbury invested in technology and made an impact through innovative packaging. This decade experienced a continuous growth in volumes as Cadbury launched a flurry of brands with different pack sizes, at various price...
    • sunandaC
    • Thread
    • attractive packaging cadbury labelling cadbury marketing cadbury packaging innovative packaging product innovation product packaging
    • Replies: 0
    • Forum: Productivity and Quality Management
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    Answer for Microsoft Case Study...imp one...

    hiii guys... An interesting Case Study on Microsoft - Marketing Spotlight Please suggest your views for the 3 questions that follow.... ;) Marketing Spotlight - Microsoft Microsoft was founded in 1975, when Bill Gates left Harvard at age 19 to work with high school friend Paul Allen on a...
    • AbyHyd
    • Thread
    • answer brand-extension strategy case case study kotler marketing marketing strategies microsoft phillip product expansion product innovation spotlight studyimp
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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