product expansion

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    How IT Companies Localize Software Products for Global Markets

    🌍 Understanding Software Localization Software localization refers to the adaptation of a software product for different languages, regions, and cultures — going beyond simple translation. For global IT firms, it's a mission-critical process that ensures software is usable, accessible, and...
    • Arishma A
    • Thread
    • cross-cultural design global software i18n it companies l10n localization testing multilingual ui product expansion software localization
    • Replies: 0
    • Forum: IT Companies
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    Answer for Microsoft Case Study...imp one...

    hiii guys... An interesting Case Study on Microsoft - Marketing Spotlight Please suggest your views for the 3 questions that follow.... ;) Marketing Spotlight - Microsoft Microsoft was founded in 1975, when Bill Gates left Harvard at age 19 to work with high school friend Paul Allen on a...
    • AbyHyd
    • Thread
    • answer brand-extension strategy case case study kotler marketing marketing strategies microsoft phillip product expansion product innovation spotlight studyimp
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
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