product and brand

Description A brand—an intangible asset—is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to...

Description Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers Product & Brand Management The Brains Behind The Brands My Background 15 Years of Consumer Marketing ? ? ? ? ? ? ? Procter & Gamble (Consumer...