process of communicating
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Study on Marketing in Tourism
Description Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. PRODUCT • PRODUCT LEVELS In planning its market offering, the marketer needs to... -
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Notes on Marketing
Description Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. Chapter 11, Class Notes Contents For Chapter 11 Notes • • • • • • • • • • • • • • • • • • • • • Introduction Differences between Goods and...