principle of marketing

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    NOTES ON PRINCIPLE OF MARKETING

    Description NOTES ON PRINCIPLE OF MARKETING Principles of Marketing Principles of Marketing Kotler & Armstrong: Principles of Marketing, 9th edition 1 / 126 Principles of Marketing Table of Contents 1 Marketing in a Changing...
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    Introduction to Principle of Marketing

    Description There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept doc_625128866.pdf
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