Description
The goal of this research is to study the two managerially and academically important issues of 1) the level of value based pricing used in SMEs and 2) pricing strategy as a tool for partnerships.
Pricing Strategy and Revenue Models: A Multiple Case
Study from the IT Service Sector...
Description
The compilation of price indices should be based on clearly specified, representative products for which prices are tracked over time with due attention to quality change. Pricing (or charging) arrangements or mechanisms for the sale of services are often such that it is difficult...
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pricingmethods
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Description
The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach - An extensive review of the literature revealed the complete lack of any...
Description
The main objective of this article is to describe the importance of relationship of various components of pricing methods for attaining competitive advantage in market. Pricing methods comprise of Product pricing methods and Service pricing methods. Generally the Product pricing...
Description
There are numerous online distribution channels (intermediaries) where a person can order a room with desired characteristics. The task of this paper is to develop certain pricing models that would be used to set an optimal hotel room price for any intermediary and for any type of...
Marketing Plans of mcdonald : McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily.[3] In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until...
external business
financial forecasts
internal business
market analysis
market research
market share analysis
marketing
marketing mix
marketing objectives
marketing plans
mcdonalds
place and distribution
plans
pricingmethodspricing strategies
pricing tactics
product life cycle
sales analysis
selecting target market
swot analysis
united states
weaknesses
Marketing Plans of starbucks : Starbucks Corporation (NASDAQ: SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world,[2] with 17,009 stores in 50 countries, including over 11,000 in the United States, over...
external business
financial forecasts
internal business
market analysis
market research
market share analysis
marketing
marketing mix
marketing objectives
marketing plans
place and distribution
plans
pricingmethodspricing strategies
pricing tactics
product life cycle
sales analysis
selecting target market
starbucks
swot analysis
united states
weaknesses
Company Profile of Coca-Cola Company : The Coca-Cola Company (NYSE: KO) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The...
coca-cola company
cocacola
company
external business
financial forecasts
internal business
market analysis
market research
market share analysis
marketing mix
marketing objectives
marketing plans
place and distribution
pricingmethodspricing strategies
pricing tactics
product life cycle
profile
sales analysis
selecting target market
swot analysis
united states
weaknesses
external business
financial forecasts
inc.
internal business
market analysis
market research
market share analysis
marketing mix
marketing objectives
marketing plans
place and distribution
pricingmethodspricing strategies
pricing tactics
product life cycle
sales analysis
selecting target market
swot analysis
united states
4Kids Entertainment (commonly known as 4Kids) is an American film and television production company currently operating under bankruptcy protection. It is known for English-dubbing Japanese anime and specializing in the acquisition, production and licensing of children's entertainment around the...
4kids
4kids entertainment
entertainment
external business
financial forecasts
internal business
market analysis
market research
market share analysis
marketing
marketing mix
marketing objectives
marketing plans
place and distribution
plans
pricingmethodspricing strategies
pricing tactics
product life cycle
sales analysis
selecting target market
swot analysis
united states
weaknesses
Understand Marketing Firm Business Plan for 3M Company. Here we reveal Marketing program business plan for 3M Company a New York Stock Exchange company is mining company which is now multinational conglomerate corporation.
3M Company (NYSE: MMM), formerly known as the Minnesota Mining and...
3m company
company
external business
financial forecasts
internal business
market analysis
market research
market share analysis
marketing
marketing mix
marketing objectives
marketing plans
place and distribution
plans
pricingmethodspricing strategies
pricing tactics
product life cycle
sales analysis
selecting target market
swot analysis
united states
weaknesses
i urgently need industry examples of pricing methods in Marketing.
eg:
Psychological Pricing: BATA since it prices it products close to the round figure i.e. 99 or 299.99, so as to play with the psyche of the consumer
i need examples for the following methods:
Bid Pricing
Cost Plus Pricing...