positioning strategy

  1. K

    Study on Developing and Communicating a Positioning Strategy

    Description the position of the offer on the market to be recognized by the consumer and creating a distinctive image of the company, marketers must achieve a company's positioning strategy based on segmentation, targeting and implementation. doc_591692656.pdf
  2. K

    Study on Product Positioning Strategy

    Description Positioning shows the place where existing or to be issued products are put in the market place by the costomers. Positioning is the development of the image of a product directly against to the competitor products and other products produced by the company's own. doc_251067637.pdf
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