plzzwhat

hi all, i've got a call frm welingkars 4 d pgpeb ( e-biz ) prog. but i dont find a resonably convincing ans 4 why e-biz? i want 2 know d role of e-biz mngr and what is d scope 4 him? target industries etc.? plz help me guys ...my interview is on 28th april hope 4 a positive rerply lets_do_it