Donruss, currently known as Panini America and owned by Panini Group, manufactures sports cards. The company started in the 1950s, producing confectionery, evolved into Donruss and started producing trading cards. During the 1960s and 1970s Donruss produced entertainment-themed trading cards...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
donruss
internet marketing
key concept
market dominance
market research
market segmentation
marketing
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
playoff
promotional content
sales promotion
strategy
united states
word of mouth
