pharmaceutical marketing

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    Objective of Pharmaceutical Marketing

    Description The objective of pharmaceutical marketing is to make profits through satisfying customer needs and wants. Hence, the marketers have to understand the real needs, wants, belief and attitude of customers towards products and services. 163 CHAPTER – VI MANAGEMENT AND TRAINING OF SALES...
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    White Paper on Product Strategies in Pharmaceutical Marketing - Pakistani Pharmaceutical

    Description White Paper on Product Strategies in Pharmaceutical Marketing - Pakistani Pharmaceutical Industry This study examines the important and imperative parameters in order to bring a new product in a Pakistani pharmaceutical Industry/market. Although, there is good quality international...
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