Description
The objective of pharmaceutical marketing is to make profits through satisfying customer needs and wants. Hence, the marketers have to understand the real needs, wants, belief and attitude of customers towards products and services.
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CHAPTER – VI
MANAGEMENT AND TRAINING OF SALES...
Description
White Paper on Product Strategies in Pharmaceutical Marketing - Pakistani Pharmaceutical Industry
This study examines the important and imperative parameters in order to bring a new product in a Pakistani pharmaceutical Industry/market. Although, there is good quality international...
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