pharmaceutical industry

Description These trends are having the greatest impact on sales and marketing, channel management, and new product development and rollout. Ultimately, we believe these trends and implications are converging to create an environment in which price pressures are becoming so intense that a...

Description White Paper on Product Strategies in Pharmaceutical Marketing - Pakistani Pharmaceutical Industry This study examines the important and imperative parameters in order to bring a new product in a Pakistani pharmaceutical Industry/market. Although, there is good quality international...

Description This paper examines the Pharmaceutical (Pharma) industry and the changes that have occurred particularly over the last 10 years as a result of the overall economic downturn, the rising cost of healthcare and the costs associated with the development and sales of pharmaceuticals...

Description An anticipated loss of approximately $78 billion in 2009 - 2014 resulting from patent cliffs. Shrinking profit margins and increasingly heavy competition. Growing regulatory pressure due to highly publicized drug dangers. Recurring threats of litigation over real or perceived drug...

Description The objective of pharmaceutical marketing is to make profits through satisfying customer needs and wants. Hence, the marketers have to understand the real needs, wants, belief and attitude of customers towards products and services. 163 CHAPTER – VI MANAGEMENT AND TRAINING OF SALES...

Description The pharmaceutical industry is a knowledge driven industry and is heavily dependent on R&D for new products and its growth. However, Basic Research (discovering new molecules) is a time consuming and expensive process and is thus, dominated by large global multinationals...

Hi..friends this is the detailed fiancial analysis of 3 major pharmaceutical company ie. is Biocon, cipla , Glenmark. Hope this will help u.