persuasion

McGUIRES’ PERSUASION MATRIX Advertising is persuasive communication designed to create behavioral or attitudinal changes, usually culminating in the form of a purchase. When changing attitudes through advertising, there are many factors to consider. One must choose a source that is...

read dis to find out what exactly is subliminal persuasion.......................................

Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force. Manipulation is taking persuasion to...

In the present world of inter-dependence, we require high level of inter-personal skills.In this context, art of persuasion becomes an imperitive. Persuasion can be a very useful tool in managing conflicts too, whether these are at workplace or in our personal life. Here is an article on "...