perceptual

Perceptual mapping Perceptual mapping is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition...

Perceptual mapping have various statistical and mathematical methods used to produce perceptual maps, however, published research has found that multi-dimensional scaling provides the most reliable methodology. A perceptual map is a visual representation of how target customers view the...

Good material to refer.please find the attachment below. Regds, Kalpana Heliya MP Team

Perceptual mapping of SUVs and MUVs .................................................................

i want reading material on perceptual mapping