pepper or seven

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    Marketing Strategy of Dr Pepper/Seven Up, Inc.

    Dr Pepper/Seven Up, Inc. was a Plano, Texas-based[1] soft-drink manufacturing company created by the merger of Dr Pepper, Inc. and The Seven Up Company on May 19, 1986. The merger was a result of the independent bailouts of both companies and the subsequent FTC blockage of a Dr Pepper merger...
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