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    Tata Nano – PEOPLES’ CAR

    Analysis of competitors & Making strategies:- 1 Direct Competitors:-  Maruti 800  Two Wheelers  Three Wheelers(auto rickshaw)  True Value Cars 2 Indirect Competitors:-  Metros  Local Trains 3 New Entrants:-  Koncept Car  Sky Bus 4 Target Customers:- i. Lower Middle Class...
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