payoff

A payoff is the likely profit/loss that would accrue to a market participant with change in the price of the underlying asset. This is generally depicted in the form of payoff diagrams which show the price of the underlying asset on the X–axis and the profits/losses on the Y–axis. In this...

There is a definite marketing cycle, and knowing when you should market can mean a dynamic payoff. You need to be aware of the marketing cycle in your industry, so that you can know when to market. To make the most effective use of your marketing dollar and your marketing time, block out a...