parasitic marketing

Description Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee Parasitic Marketing or Ambush Marketing Abstract. Parasitic life means dependent life. The ambush or...

Efforts taken by IOC to prevent Parasitic Marketing at Salt Lake City: In an effort to clear things up, the IOC is getting very strict about the size and location of all the supplier logos, even the ones on the Columbia jackets, and also keeping non-Olympic companies from using billboards to...

PARASITIC MARKETING VS CORPORATE SPONSORSHIP: CASE WORLD CUP 2002 It is with the help of events such as World Cup 2002 that sponsorship industry spend in the Republic of Ireland continues to grow and is expected to reach circa €60m in 2002. National and international brands have invested...

 Ethical issue: The argument waged against Parasitic Marketing is that it is against ethical norms to ambush someone who has paid millions of Dollars for recognition as an Olympic Sponsor.  Financially Detrimental The argument raised by Event Organizers is that Parasitic Marketing will make...

 Gives a Level Playing Field Parasitic Marketer opens up an Avenue for Non Sponsors to promote their brand awareness and identity thus giving them a level playing field against their rivals who have attained a high platform by attaining Sponsorship right.  Competitive Marketing Parasitic...

The difficulty with parasitic marketing is that the law is on the side of the parasites. As per the Lanham Act, Parasitic Marketing does not involve counterfeiting or the illegal use of trademarks, tradenames or symbols. Companies simply develop a creative advertising campaign around the...

During the 1995 season of NBA marketers from PepsiCo to Burger King Corp. launched high profile sports campaigns without paying the sponsorship money. Official sponsors like Coca-Cola Co. and McDonald's Corp. did nothing to defend their positions with more powerful tie-ins or re-evaluation to...

Jerry Jones' was the owner of an American Football Club, Dallas Cowboys. His National Football League marketing philosophy - making Parasitic marketing sponsorship pacts with NFL non-sponsors Nike and Coca-Cola Co. The National Football League slapped a $300 million lawsuit on Mr. Jones for...

 CONTROL MEDIA ADVERTISING The complete right of an event is with the organizers of the event. Television rights are given a Television Company (on paying a fee) by the event organizers. Therefore, the organizers should try and put a clause in the contract with the broadcasting company...

There is 'NOTHING OFFICIAL ABOUT IT' when it comes to Pepsi and its Marketing strategies. Pepsi has been a major contributor of finance to sporting facilities. Pepsi has over the years used Sporting events to promote and enhance its brand image, be it officially (Official sponsor) or...

Though Parasitic Marketing does not have a set procedure, there are a few essential things that form part of a successful Marketing Campaign.  Catch your competitor unawares: Timing of your attack or needs to be precise. Don't give your competitor (Event sponsor) the time to react to your...

Parasitic Marketing does not have a set procedure. However, there is a standard set of procedures followed by companies in the past. Step 1: Establish your Marketing Objectives The first step is common to whatever Marketing or Promotional Strategy you adopt. You need to identify the Marketing...

Parasitic marketing can manifest itself in two manners. • FORGING: Often a major event has a name, logo, or other insignia identifying it. Unauthorized persons use these insignia, or insignia, which are sufficiently similar to the authentic insignia to cause confusion. In this form of...

Parasitic life means dependent life. The ambush or parasitic marketing is the marketing which take the advantage of value of publicity of major event specifically sports event without paying the requisite fee and being the official sponsor. It has affected world cup football, World cup cricket...