overdose

In pure commercial situations, contracts on celebrity endorsements prohibit the same individual from endorsing competing brands within a specified time span. Considering the nature of branding, such stringent conditions get relaxed because the boundaries of competition get blurred in the context...

In recent times,I feel we are having overdose of Cricket.We have IPL,ICL,T20-T20 trophy,Champions trophy.Besides all these we also have matches when India tours the world or when India is hosting a series.After watching all these events,when we look at the clock 4yrs could have gone by and we...