omni-channel

Description When retailing was a far more product-centric industry, merchandising was the principal way a retailer established its brand, its positioning, and to a large extent its relationship with its customers. But in today's omni-channel retailing world, it’s the customers themselves who are...

Description The omni-channel consumer has forever changed retail, and there is no going back. And while marketers may scramble to navigate new demands and expectations for how retailers should communicate with customers in this brave new world, more fundamental change is occurring with retail...