Description
This paper aims to report on the views that tourists in China have about the country, its
people, the country as a destination and the 2008 Olympic Games that were held there.
International Journal of Culture, Tourism and Hospitality Research
China's Olympic destination: tourist...
The BMC-McDonald’s Health Seminar:
Held on the July 17, 1998, the focus was on safe food handling and waste disposal. Representatives from the BMC, McDonald’s and the FHRAI [Food, Hotel and Restaurant Association of India] shared their learnings, thoughts and viewpoints on the subject.
The...
advertising campaign
advertising strategy
bmc
central role
health
health seminar
little league
mcdonald
mcdonald and health issue
olympicgames
pr in bmc
pr in mcdonald
project on bmc
project on mcdonald
projects public relations
public relation in bmc
seminar
sponsors
sporting events
use of billboards
In November 2002, on occasion of the first World Children’s Week, McDonald’s in Western India joined hands with The Nalanda Foundation to support education of the girl-child. This association is for a period of 3 years and extends up to November 2005
Why the Girl-Child?
Research shows that...
advertising campaign
advertising strategy
blue dot
blue dot initiative
central role
education
girl child
girl education
health seminar
importance of education
initiative
initiatives by mcdonald
little league
mcdonald and health issue
mcdonalds
olympicgames
pr in bmc
pr in mcdonald
project on bmc
project on mcdonald
projects public relations
public relation in bmc
sponsors
sporting events
use of billboards