objective of the study

Description Colgate Palmolive (CP) is a global leader in household and personal care products. In 2009, it had sales of $ 15.3 billion and a gross profit of $ 2.76 billion, its worldwide R&D expenditures were $ 114 million and media advertising expenditure totaled $ 428 million. Colgate...

Description Moving over to the fastest growing and striking on the position of third largest economy, Indian e-commerce has evolved significantly in the last decade, and there are many aspects of e-commerce like Tele shopping, online shopping and mobile, which are all part of what is digital...