notes...ppt

HI Please find attached lecture notes of SAPM

notes include: -Definitions of MARKETING -Difference Between Marketing & Sales -The 11 P’s -service mktg-intro -reasons for growth in service industry -a partial list[.i.e.egs.] of all types of services -goods-services continum -diff. b/w goods n services -characteristics of service mktg -4 i's...