non-response bias

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    Non response bias in internet based advertising conversion studies

    Description The purpose of this study is to estimate the extent (mean and range) of non-response bias in online travel advertising conversion studies for 24 destinations located throughout the USA. International Journal of Culture, Tourism and Hospitality Research Non-response bias in...
    • jasminepvk
    • Thread
    • advertising effectiveness conversion analysis non-response bias research methods surveys tourism advertising
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    • Forum: Others
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