niche marketing
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Niche marketing for Pepsi
A large advertisement made to resemble a Pepsi cup at the theme park, Nickelodeon Universe inside the Mall of America. In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the...- sunandaC
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- marketing niche niche marketing pepsi
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- Forum: Marketing Management ( RM , IM )
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Niche marketing
1940s advertisement specifically targeting African Americans. Walter Mack was named the new President of Pepsi-Cola and guided the Company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored...- sunandaC
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- marketing niche niche marketing
- Replies: 1
- Forum: Marketing Management ( RM , IM )