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    Marketing Strategy of Citigroup Inc.

    itigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7, 1998.[2] Citigroup Inc. has...
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    • Forum: Marketing Management ( RM , IM )
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