Description
The purpose of this paper is to develop a method for estimating new direct tourism spending
resulting from a new event in an existing destination
International Journal of Culture, Tourism and Hospitality Research
Segmenting tourists by direct tourism expenditures at new festivals
L...
Description
The purpose of this paper is to develop a method for estimating new direct tourism spending
resulting from a new event in an existing destination
International Journal of Culture, Tourism and Hospitality Research
Segmenting tourists by direct tourism expenditures at new festivals
L...