new product research

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    Types of New product Research

    1. New Markets/ Existing Products research: Every company has a product that can travel. It can travel to new geographical markets or to new industry segments that have not been tapped before. New markets wherever they are - new countries or new segments - carry risk. New Markets/ Existing...
    • sunandaC
    • Thread
    • new product research product research types types of product types of research
    • Replies: 1
    • Forum: Marketing Research
  2. S

    New Product research

    Product definition is a critical starting point in the development of any new product. Yet for its importance, there are a number of common shortcomings to the process of product definition in many companies: A company doesn't blindly respond to customer needs and opportunities. A business...
    • sunandaC
    • Thread
    • market research new product research new research product research
    • Replies: 1
    • Forum: Marketing Research
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