Hi everybody. I have to learn about Causes Of Marketing Myopia. I have searched the web and found some information on this topic that I will be sharing here soon. In the meanwhile, can any of you tell me more about what I should read up on Causes Of Marketing Myopia? Please share resources and...
Its a Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach.
Marketing myopia...
this is all about myopia... rest u need to develope ur own examples... like DTH desroyed the business of local cable operators.. Ball point pens and gel pens finished fountain pens business
This is a analysis what we did from cetain situations...& With a Marketing Myopia Article...
I tryied to Understand what is marketing Myopia...
Good to Read 1page...
THx
Sagar