moulder

One way of hooking customers was moulding of images i.e. the creation of distinctive, highly appealing personalities for products that were essentially, undistinctive. The aim was to build images that would arise before our ‘Inner Eye’ at the mention of the products name. If people could not...

Advertising is one aspect of business that is most visible to every one in the society. The impact of advertising in our society is a fiercely debated topic. There are positive and negative social and economic impacts upon society from advertising in its various forms. For instance advertising...