Description
The purpose of this paper is to contribute to the growing field of membership research by
applying a relationship marketing perspective on members in tourism settings. Focus is on exploring
why consumers are members (motivational dimensions) and how motivations are related to member...
Description
Motivation is a psychological feature that arouses an organism to act towards a desired goal and elicits, controls, and sustains certain goal-directed behaviors. It can be considered a driving force; a psychological one that compels or reinforces an action toward a desired goal. For...
Description
Organization–public relationships is a key concept in public relations research. The emergence of relationship management theory as a new paradigm for public relations increases scholars’ argument about the essence of public relations—what it is and what is its value within the...
Description
A Research Reports On The Motivations Of Christian Pilgrims: A Cultural Heritage Site-St Nicholas Church In Myra, Motivation is a psychological feature that arouses an organism to act towards a desired goal and elicits, controls, and sustains certain goal-directed behaviors. It can...