Description
Mobile advertising may even step over the line of discretion and invade consumers’ privacy because of the personal nature of the mobile device.
N.R.INSTITUTE OF BUSINESS MANAGEMENT 1
Chapter-1
LITERATURE REVIEW
A study done by Heinonen & Strandvik (2003) showed that mobile...
Description
Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”,
Mobile Marketing: Are You Ready?
Mobile marketing refers to the marketing that is happening...
Description
Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”,[1] the “distribution of any kind of promotional or advertising messages to customer through...
Description
Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”
REPORTS ON MOBILE MARKETING ON YOUNGSTERS
The Indian Telecommunications network with 110.01...
Description
Bharat Book introduces a report " Mobile Marketing in India 2012 " The report begins with ‘Introduction’ section covering overview of Mobile Marketing which provides basic idea of the technology.
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