milk industry

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    Case Study on Marketing Strategy of Amul

    Description Amul has built a rock-solid brand image in the minds of Indian consumers — according to Brand Equity’s annual survey of India’s Most Trusted Brands FEATURES ? Amul has built a rock-solid brand image in the minds of Indian consumers ² according to Brand Equity¶s annual survey of...
    • netrashetty
    • Thread
    • amul butter case study on amul dr verghese kurien marketing strategy of amul marketing tools milk industry product planning
    • Replies: 1
    • Forum: Cases in Marketing
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    strategies for increasing share of amul

    Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality...
    • sid.singh88
    • Thread
    • amul amul culture amul marketing amul milk anand milk union limited apex body food products gcmmf gujarat cooperatives increase of share marketing federation marketing organisation marketing strategy marketing tools milk cooperatives milk federation milk industry milk marketing milk union project on amul quality products shares of amul state level strategy by amul union limited
    • Replies: 10
    • Forum: Research Project Reports
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