Description
A Case study of the sales of Micromax Handsets in India.
Integral Review - A Journal of Management e-ISSN : 2278-6120, p-ISSN : 0974-8032,Volume 5, No. 2, Dec.-2012, pp 53-61http://www.integraluniversity.ac.in/net/journalsAndPublications.aspx
SUPPLY CHAIN LESSONS FOR THE NEW...