methods of research

Description It is important to conduct research before you start planning a new advertising campaign, as you would need to have an initial idea of all the requirements Methods of Research TV Advertising Why Is TV Advertising Research Important • It is important to conduct research before you...

There are three methods used for the conduct of product research as explained below: (1) Staggered Comparison Test: In the staggered comparison test, the respondent is first given one product and is asked to give his opinion about the same. Later on, he is asked to try a second product and...