mercedesbenz

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    Marketing Strategy of Mercedes-Benz

    Mercedes-Benz (German pronunciation: [mɛʁˈtseːdəs ˈbɛnts]) is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is currently a division of its parent company, Daimler AG (formerly DaimlerChrysler AG, formerly Daimler-Benz). Mercedes-Benz has its origins in Karl...
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    • Forum: Marketing Management ( RM , IM )
  2. S

    Mercedes-Benz

    Company overview— Mercedes-Benz India has opened its new Indian headquarters and assembly plant at Chakan near Pune on February 24, 2009, around 15 years after it initially started assembling cars in India at a nearby facility leased from Tata Motors. The company has...
  3. savio13

    Mercedes-Benz

    Mercedes-Benz has been associated with India for more than 50 years. Presently, Mercedes-Benz India’s engagement in India covers several domains: Local production of Mercedes-Benz cars Making available imported Mercedes-Benz cars Commercial Vehicle operations, Global sourcing of auto...
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