membership

Description The purpose of this paper is to contribute to the growing field of membership research by applying a relationship marketing perspective on members in tourism settings. Focus is on exploring why consumers are members (motivational dimensions) and how motivations are related to member...

Description In mathematics, Fuzzy sets are sets whose elements have degrees of membership. Fuzzy sets were introduced by Lotfi A. Zadeh[1] and Dieter Klaua[2] in 1965 as an extension of the classical notion of set. At the same time, Salii (1965) defined a more general kind of structures called...