Description
The aim of this paper is to explore the conditions which allow the emergence of accounting as a performable technique
that can spread successfully across economies and societies. Drawing on insights offered by studies on the art of memory,
Actor-Network Theory, and that broader...
Often when we think of advertising, we just think of great ads that make us laugh or engage us in some manner. We tend to judge ads by these simple criteria.
However, a far more powerful way to look at advertising is by understanding that advertising is a communication task, with specific...
business communicationcommunicationcommunication effect
communication methods
communication objectives
effective communication
eminent personalities
fundamental elements
mediumofcommunication
objectives
