marketing strategies

Introduction: Digital marketing has become the backbone of most businesses today. With technology advancing rapidly, it’s no surprise that businesses must stay ahead of the curve to thrive in the competitive landscape. In 2025, digital marketing is expected to see even more significant shifts...

Description This report showcases smart marketing strategies from clean energy programs and solar marketers from across the country that address how to overcome the barriers faced by solar technology markets and serves as a guide for states in pursuing their own market planning process. CLEAN...

Description In most developed countries, about 80% of the workforce is employed in the service sector. Service sector industries include education, retailing, tourism and hospitality, medical and hospital services, as well as communications and construction services. Competitive marketing...

Description Classification of industries or businesses facilitates some generalisations about appropriate marketing strategies for each group so classified. The classification of consumer products into convenience, shopping and speciality sub-groups is a case in point. MARKETING SERVICES...

Description The vodka industry is in a revitalized phase despite the assertions by most analysts that it is in the mature phase of its product life cycle. The focus of this study is to evaluate global marketing strategies in distilled spirits industry, and our analysis will concentrate on four...

Description Influenced by rapid technological progress, the terms Electronic Business (EB) and Electronic Commerce (EC) have evolved over time to include all aspects of "internetworked technologies". Technische Universität Berlin Fakultät VIII: Wirtschaft und Management Institut für Technologie...

Description The major consideration of this research was the chain restaurant industry, and its underlying principle was to (1) establishing which factors manipulate relationship excellence and customer loyalty development. (2) Observe the relations between relationship quality and loyalty...

Description Starbucks, Walmart, IBM, Microsoft, or any other wildly successful corporation, you have to admit that something they're doing is working in a big way. A Blue Beetle Books Publication Making Your Business Stand Out Small Business Marketing Strategies that Really Work Copyright ©...

Description The study is designed to evaluate the marketing strategies in life insurance service sector & how these strategies boost sales & marketability of a product which ultimately lead to customer satisfaction. The insurance scenario faces multiple challenges such as increased costs of...

Description Mergers and acquisitions (M & A) have been a very important market entry Main object of this research paper is to show the marketing strategies and quality management of five star hotels in order to improve its revenue and the research problem is, how can Marketing Strategies and...

Description Mergers and acquisitions (M & A) have been a very important market entry Main object of this research paper is to show the marketing strategies and quality management of five star hotels in order to improve its revenue and the research problem is, how can Marketing Strategies and...

Description Thailand is considered to be among the global leaders in the medical tourism market which has grown rapidly in recent years but has faced formidable competition from Singapore, India and other countries. Journal of Tourism, Hospitality & Culinary Arts Vol. 3 Issue 2, 95-105, 2011...

Description This study empirically examined the marketing strategies in coca-cola. Specifically, this study seeks to investigate the relationship between the marketing approach and international image of the company. The brand development strategy of Coca Cola comprised redesigning of its brand...

Description Whilst the principles of marketing stay the same regardless of the prevailing economic environment, it is the practice of marketing that changes, especially in a recession. In response to the slump in demand and decreased sales, many marketing teams have had their budgets slashed and...

Description Banking Industry is one of the most important service industries which touches the lives of inillions of people. Its service is unique both in social and economic points of view of a nation. CHAPTER TWO MARKETING STRATEGIES OF THE BANKING INDUSTRY Banking Industry is one of the most...

Description In the today’s competitive world communication plays a very important role. It is like blood in the human body cellular phones have become an integral part of the growth, success and efficiency of any business EXCEL International Journal of Multidisciplinary Management Studies...

Description There are numerous denitions for marketing and what constitutes a marketing strategy. Often marketing is thought of only as the promotion of products, especially advertising and branding. A Study on Internal Perspective of Marketing Strategies Implemented by KTDC Project report...

Description There are two kinds of marketing strategies that can be used to promote any product: "above-the-line" (ATL, essentially advertising in the mass media) and "below-the-line" (BTL). These category names reflect the business practices of advertising agencies. Abstract The annals of...

Description PRESENTATION ON KINGFISHER AIRLINES VS JET AIRWAYS SWOT ANALYSIS MARKETING STRATEGIES Kingfisher Vs Jet Airways • Kingfisher is one of the • latest Airlines in INDIA. • Overall growth in year 2006-07 is 37%. • • Kingfisher acquired 46% share in Air Deccan. • • Domestic airlines...

Description PRESENTATION ON INDIAN AVIATION INDUSTRY JET AIRWAYS KINGFISHER AIRWAYS INDIAN AVIATION INDUSTRY WINGS Presented By: Sheetal Kumbhare Ayush Gupta Aviation sector….. The sector deals with the transport of passenger and cargo from one place to another, using the aerial route. Size...